Nov 30

Written by: Thumbshots
Sunday, November 30, 2008

Increase Traffic, Site Stickiness and User Satisfaction

Thumbshots improve user satisfaction by locating the information users want easily and removing the frustrations associated with searching. Studies confirm, thumbshots help reduce failed searches and increase user satisfaction:

Microsoft Research: We examined the contribution of the thumbnail image to the speed and success of finding the target web page [...] We observed an initial significant slowdown in retrieval times when the thumbnail images were not available for inspection. It is clear that the significant drop in performance was due to the thumbnail cueing condition only." On average, subjects ranked the thumbnail images as the most helpful.

University of Calgary: Five of the seven subjects were enthusiastic about the system, three of them extremely so, making statements such as "It’d be great to have a system like this."

By integrating thumbshots into your search or directory service, you can substantially increase your traffic, site stickiness and user loyalty. Corporate professionals also benefit by increasing work productivity and reducing costly time losses. Why spend millions on your backend that users never notice when Thumbshots can provide a stronger impact for much less?

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