Getting a website up and going theses days is just a couple of clicks away and it costs from nothing to a very low monthly cost. Keeping a visitor on your website is however Not so Easy.
Bounce rate for many smaller websites is generally very high ranging from 50 to 80%. The Bounce Rate essentially represents the percentage of initial visitors to a site who "bounce" away to a different site, rather than continue on to other pages within the same
site. (source: Wikipedia.org)
Today, we will talk about how one website successfully designs its web pages to keep its visitors from leaving. WhoIsHostingThis.com is a webmaster tool that lets you discover which web hosting company any site is hosted with.
Let's talk about some commons problems, from the design point of view, what most inexperienced webmasters do to keep their hard earned visitors away.
Too Much Information
Inexperienced webmasters have the tendency to put too much of its content on their web pages. They think that by writing all the information, their visitors will read and stay longer on their website. In addition, many have been misled by some Search Engine
Optimizer (SEO) experts to pack in as much relevant keywords as possible. If you're doing all of this, you're throwing your time and effort away. In fact, the old saying "less is more" really applies here. Humans are in general lazy and busy. The more info crap that
are being exposed to them, the more likely they will be chased away. Think of Google's webpages where they are generally simple and uncluttered. Google has a saying "Make pages primarily for users, not for search engines."
Adding just the right amount of relevant information is key to keeping your visitors. If you look at WhoIsHostingThis.com main page (see screenshot above), much of the writing is cut down to short sentences. Straight to the point to get the visitor to do the next thing. Note how big the Search Box is? That's because they want their visitor to put in their web addresses. For those who are lazy, they set up example links right below. Again, to get you to take the Next Action.
Let's make money with ads...monetize it everywhere.
The internet promises a money-making machine. Indeed, anyone can make a very profitable website but Internet businesses are no different from any businesses. We are talking about Relationship with your clients.
Once again, our inexperienced webmasters are anxious about pasting all kinds of online ads over their web pages to make a quick buck. This may work for a while but it won't last long unless we build a relationship with your visitors.
The main element is to build that relationship. But how do you do that? You can do this by providing great online web tools (just like what WhoIsHostingThis.com did) or providing great content (like this one!). Instead focus on giving your visitors great valuable service and information. Here are just a few other examples.
- Setup free newsletters for future great articles.
- Create a Facebook page or Twitter.
- Ensure your visitor remembers your brand name, so they will come back again.
- Youtube videos are great to keep visitors staying longer and spreading the viral fire.
- Contest and coupons are great way for them to participate.
Sharing is caring
Once again, WhoIsHostingThis.com does a wonderful job in keeping their users to share this great webtools with the internet world. By placing nice sharing tools like Twitter, Facebook, email or Stumbleupon, it gives their users a quick way to advertise for you. However, keep in mind, visitors will only promote your site when they believe or trust your service.
Images are Powerful
You have noticed by now how powerful a website can be when it is well designed. But what makes it more powerful are images. Images can say a thousand words. That simple Facebook icon is a good example. Everybody knows Facebook, and that's all it takes to tell your visitor "click here and share it with my friend."
WhoIsHostingThis.com also uses web thumbnails from Thumbshots.com to help users visualize their service.
As you scroll lower, WhoIsHostingThis.com wants you to dig deeper to their website. They properly situated "Similar Sites" with Thumbnails of suggested sites. Now, can you imagine which modules would have more impact and lead to an action? That's the power of images.
Similar Sites (without thumbnails)
Similar Sites (with thumbnails)
We hope you've enjoyed our article and hope your visitors will benefit from this!
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